In the spirit of Australia's first Aboriginal inventor, engineer, author and activist, David Unaipon, STEM.I.AM is about encouraging Indigenous children and youth to start robotics and coding as an important building block to their future.
It celebrates their journey as Australia’s next generation of highly talented, computer scientists and software engineers – the ‘black and deadly’ super geeks and nerds that will make tomorrow's world turn, through the foundations laid today. The initiative will capture their talents, challenges and experiences and share them with Australia and the world.
STEM.I.AM aims to help positively seed Indigenous children and youth’s confidence and helps them develop a healthy self-esteem and identity, giving them the drive to go forward and make their mark.
coding + robotics = (black & deadly);
Put simply, there are not enough Aboriginal and Torres Strait Islanders entering into engineering professions. This is due to a complex set of challenges affecting Australia’s Indigenous population, with particular reference to closing the literacy and numeracy gap with Aboriginal and Torres Strait Islander children and youth living in regional and remote areas. Also affecting literacy and numeracy is lower school attendance in regional and remote areas adding to a 20% gap in school performance.
STEM.I.AM aims to help overcome some of these challenges through promotion of the exciting programs happening around Australia in the field of science, technology, engineering and mathematics; through the Aboriginal and Torres Strait Islander children participating in them. Through the power of positive storytelling using TV and online, the comprehensive campaign strategy is created to have maximum cut through with the target audience.
STEM.I.AM aims reach a wide audience and showcase achievements – big and small – of Indigenous Australian children and youth in the STEM space and along the way, inspire them and others to self-believe, foster inclusion and fuelling the desire to ‘have a go’.
It encourages Indigenous kids to go to school, stay at school and learn and engage with STEM through the fun of coding and robotics.
To promote coding and robotics (and more broadly STEM) in a fun yet compelling way to Aboriginal and Torres Strait Islander children and youth, with the goal of increasing participation in relevant programs and ultimately produce more Indigenous STEM graduates particularly in the fields of computer science and engineering.